Inbound Calls & Screened Live Transfers
Inbound Calls
Consumers initiate calls through supported marketing channels. Calls are routed to buyers according to campaign terms, with billable events defined in the campaign agreement.
Screened Live Transfers
Prospects may be screened against agreed criteria before being transferred to a buyer. Screening requirements and transfer acceptance rules are defined in the campaign agreement.
How Call Interest Is Generated
Streaming TV / CTV
Consumer inquiries generated through connected television advertising campaigns. Campaigns may direct interested consumers to call or submit inquiries.
Digital Advertising
Consumer calls generated through digital marketing campaigns across search, social, and display channels.
Qualification, Delivery & Billing
All specifications are defined in the campaign agreement.
Qualification
Campaign-specific screening criteria defined in the agreement, including geographic targeting and screening responses.
Call Delivery
Routing and transfer arrangements agreed as part of the campaign. Specific routing details are confirmed during campaign setup.
Billing
Billable events, qualification requirements, and any applicable call-duration buffers are defined in the campaign agreement.
Call Acquisition FAQ
What is the difference between inbound calls and live transfers?▼
Inbound calls are consumer calls generated through marketing and routed to buyers. Live transfers are consumer calls screened against agreed criteria before being transferred to a buyer. Both are billed according to campaign terms.
What acquisition channels are available?▼
Acquisition channels include streaming TV / CTV and digital advertising. Additional channels may be available depending on the campaign. Channel availability is confirmed during campaign setup.
How are calls qualified?▼
Call qualification criteria are defined in the campaign agreement, and may include geographic targeting, screening responses, and billable-event conditions. Not all criteria apply to every call.
How does call delivery work?▼
Call routing and transfer arrangements are agreed as part of the campaign. Specific routing details are confirmed during campaign setup.
How is billing handled for calls?▼
Billing for inbound calls and live transfers depends on agreed campaign terms. Billable events, qualification requirements, and any applicable call-duration buffers are defined in the campaign agreement.
Which industries are supported?▼
Insurance and other confirmed industries are supported. Industry availability is confirmed during campaign setup.